1) Passion
Everyone wants to find someone who is passionate in life, probably because they need to feed off that passion so they can go on living, themselves.
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| This could also be an ad for anti depressants |
Every corporation is looking for employees who are passionate (but not too ambitious).
Everyone is looking for a passion, and so many people feel guilty about not having one.
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Passion is an overused word and I'm sick of it. It's also too strong a sentiment for what most people are trying to convey, which is this:
I want someone who has interests and a rich inner life that will help enrich mine. Someone who isn't vapid or an idiot.
Or, we want employees who care a little bit about what they do so that they don't fuck shit up.
Or, it would be nice to find a hobby outside my job that gives me some kind of pleasure.
2) Effortlessly chic
The media refers to celebrities who are effortlessly chic to indicate that the celebrity looks really good while giving the appearance of not even trying.
We all know that this isn't actually true. Celebrities are often blessed with good looks (yes, that is effortless), but everything else is pretty carefully orchestrated.
What the media is really trying to say is, look at Celebrity X's orchestratedly chic style.
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| What, this old $4,000 thing? |
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| Look how I just threw together this outfit like whoah |
3) Canoodling
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| Just a' canoodlin' pair of celebrities |
4) Baby Bump
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| My baby bump is effortlessly chic |
5) Disrupt
Disrupt/Disruptive is huge right now. There's a conference named after the word, how cool is that? But most of the companies in said conference are not very disruptive in any way. We do everything with the aim to disrupt the status quo, but for the most part, these things fail. Why? Because disrupting is really really hard. As a result, the word disrupt becomes such an empty let down. Maybe we should call the conference "Politely Try to Interrupt (for Now)."6) Engage
This was one of those words that caught on like wildfire when digital advertising became a thing. We're not just trying to drive awareness and consideration among our consumers, we want them to engage with the brand. Engage has such a broad meaning in this instance that it doesn't really mean anything at all. Do you want your audience to click on a banner and check out your site? Do you want your audience to share your Facebook status? Do you want your audience to watch a video? Why? Do you want your audience to complain about your product? Because that can happen too, when consumers engage.
7) Curvy
How PC do we have to get as a nation that we feel the obligation to call fat or obese women "curvy" -- this expression cannot apply to men for obvious reasons. On the other hand, we've managed to call Giselle "curvy" because she wasn't bone thin. Jennifer Lawrence calls herself curvy. What's our problem.
8) And finally, some runner ups that, in all fairness, I tend to use
- Literally: often used wrong, has become more a synonym of "seriously" than meaning what it actually means, that is- the exact interpretation of something.
- Seriously: used to emphasize just about everything.
- Amazing: I've been guilty of using this since high school. Everything is amazing, therefore nothing is.
- Whatever: I continue to love this expression or whatever.
- Gorgeous: I honestly hate this word with all my heart, I can't physically bring myself to ever use it.
- Beautiful: Everyone is beautiful, therefore no one is.
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